Apple’s latest launch event, “Wonderlust”, has taken the tech world by storm. As always, the spotlight was on the iPhone 15, but beyond its sleek design and hardware upgrades, there’s a quiet revolution brewing in Cupertino.
Subtle AI Integration
Despite wielding hardware capabilities in millions of pockets worldwide that can efficiently power AI models, Apple maintains an interesting strategic silence on the term “artificial intelligence”. While every chipset upgrade, even in the Apple Watch, gets enhanced for AI functionalities, the company never explicitly mentions it. This is in stark contrast to tech giants like Microsoft and Google, who wear their AI advancements on their sleeves.
Ajax: Apple’s Understated AI Powerhouse
Though Apple’s reticence on the AI front may raise eyebrows, behind the scenes, there’s undeniable momentum. Reports suggest that Apple is deep into the development of their own large language model, named ‘Ajax’. This proprietary tech subtly integrates AI-powered features, from noise cancellation to predictive text, into Apple devices. The latest addition, a new action button on the iPhone 15 – the first significant button alteration in years – seems tailor-made for seamless access to an AI assistant. Currently, it’s set to trigger Siri actions, but its potential applications could be far-reaching.
Siri: The AI Revolution in Disguise
There’s a bold prediction within tech circles that Apple will soon introduce an overhauled version of Siri, supercharged by Ajax. The game-changer? This AI-driven Siri would operate predominantly on-device, eliminating dependency on the internet.
Imagine Apple Silicon’s capabilities, known for its efficiency in running AI models, being leveraged to its full potential. A Siri that doesn’t just set your timers but operates as an open interpreter capable of executing complex, multi-layered commands. Envisage instructing Siri, “Notify my family I’ll be home in 10 minutes and place a DoorDash order for my arrival”, and witnessing the tasks seamlessly accomplished.
Conclusion
Apple’s strategy of silent AI evolution is both intriguing and genius. By embedding AI functionalities without overtly marketing them as such, Apple ensures a smooth user experience without the intimidating jargon. The iPhone 15, with its hidden AI capabilities, is just the tip of the iceberg. The true revolution might be a Siri that’s omnipotent, on-device, and oblivious to the constraints of the internet. The future of Apple’s AI journey, though whispered, promises loud innovations.